The flagship educational initiative of the Alliance Centre, which fosters a new generation of leaders in the sphere of culture.
Here theory meets application, and tradition meets current trends.
Here theory meets application, and tradition meets current trends.
Academy of
Art and Diplomacy
«Impresario
in Performing Arts»
A real immersion into the world of musical theatre with an opportunity not only to learn and study but to become a creator.
* The in-person training programme starts November 3, 2025 and lasts 8 months. Online classes and individualised education plans (taking specific courses only) are available.
Limited spots available
After 8 months you will master
The art of communication with key institutions and performers
Mechanisms for creating events that go down in history
The international conteхt of art and cultural diplomacy
Who will
Practical tools for launching and developing your own projects
Impresario in cultural projects: from an idea to implementation
Everyone who aspires to pursue a career as a producer and promoter in the cultural industry
Сultural industry managers ready for career growth
Professionals in the sphere of performing arts with a desire to broaden their horizons
Students planning to dedicate their lives to art
Artists and performers striving for empowerment
Aspiring producers dreaming about personal cultural projects
benefit?
If you feel that culture is not just a spectator experience for you, but also your professional future, this program is your next step.
Unique Opportunities
Access to Behind-the-Scenes Activities
You will gain an insider’s view of how world-class events are created. Instead of being a mere audience member, you will become a real professional and analyse a variety of processes, technologies and techniques employed by leading music theatres.
Practical Experience Based on Real Projects
You will not merely observe. You will become a participant, gaining the opportunity to engage in the creation of projects by working alongside those who shape the cultural agenda.
State-Approved Diploma
You will obtain a diploma of professional retraining from Moscow State Linguistic University, which will certify your qualifications and open the door to the industry.
Career Prospects and Testimonials
We do not say goodbye at the graduation ceremony. Our aim is to launch your career: you will receive personal recommendations from academic advisors and support in securing employment with partner theatres.
In-Demand Profession of Impresario
You will learn something that a conventional university will not teach you — the art of transforming a creative idea into an operative project. You will go all the way from technical implementation to stage magic — in order to eventually become the one who creates that magic.
Curriculum
The Impresario programme is your passport to the professional community and an investment in your future in the world of music theatre.
English Language
English as a language of international cultural dialogue. Studying professional vocabulary in the field of art and culture, which will facilitate working on the world art stage and presenting projects to foreign partners with fluency and confidence.
Symphonic Music
How music adds to the drama of stage productions. A in-depth insight into the symphony orchestra, its structure, repertoire and the role of the conductor, as well as into specific features of symphonic music in the context of stage productions and its impact on audience perception.
Opera and Symphony Conducting
How this genre has been evolving and what makes opera relevant in this day and age. Exploring the evolution of the genre through the lens of vocal tradition, and real-life experience in analysing operatic works and understanding where they stand in a cultural context.
Stage Design
How lighting, scenery and costumes create the ambience of a stage production. Mastering the principles of stage design, working with space, lighting, scenery and costumes. An insight into contemporary approaches in theatrical design.
Russian Ballet and Mime
The evolution of the Russian school of choreography and its impact on the global stage. Exploring the phenomenon of the Russian school of choreography, ranging from imperial theatres to global stages, with an insight into unique traditions and their transformation in contemporary performing arts.
The History of Theatre Diplomacy. Protocol and Etiquette
How theatre becomes a bridge between countries and cultures. Rules of international communication, the art of cultural dialogue and characteristic features of diplomatic representation in creative industries.
Media Content in Performing Arts Projects
How digital technologies transform art promotion. Generating audience-specific content, working with visual narratives, social media and digital strategies.
The History of Musical Theatre
How traditions have been shaping the theatre industry and continue to influence contemporary stage productions. The evolution of performing arts from antiquity to the present day, analysis of key theatrical traditions and research into their influence on global culture and society.
Impresario in Performing Arts
How to create events that become part of the cultural landscape. Working with a team, partners and budget, and building various processes – from a concept to final applause.
We collaborate with
Your mentors will be industry leaders—practitioners who are ready to share not only their knowledge but also their connections.
Kristina Mkhitaryan —
Opera Singer (soprano)
Lorenzo Bagnati and Gabriele Bagnati —
Instrumental Soloists (piano)
Mikhail Muginshtein —
Musicologist, Historian, Opera Theorist,
Music Critic
Music Critic
Ksenia Shostakovich —
Stage Director (Bolshoi Theatre)
Vladimir Moiseyev —
Ballet Dancer, Ballet Master
Yuri Demidovich —
Conductor, Instrumental Soloist (piano)
Andrei Galkin —
PhD in Art History, Ballet Critic, Member of the State Institute for Art Studies
Dmitry Izotov —
Theatre Researcher, Musical Theatre Historian, PhD in Art History, Author
Yuri Smekalov —
Ballet Master, Ballet Dancer (Mariinsky Theatre)
Stanislav Lopatkin
Fashion Designer, Costume Historian
Training Fees
The cost includes:
- Full access to all 9 modules of the programme
- Personal guidance from a tutor throughout the course
- On-the-job training at leading music theatres
- Participation in exclusive events and meetings with key industry figures
- Assistance with employment and testimonials from project partners
- A state-approved diploma of professional retraining
A complete immersion in the professional environment, personal communication with grand masters, and access to an exclusive community.
In-Person Training
(Moscow)
Each person saves ₽ 405,000
₽ 2,295,000 per person
Corporate rate (three or more people):
You save ₽ 270,000
₽ 2,430,000
Early application cost (until October 1):
₽ 2,700,000
Full cost:
₽ 2,500
90 mins
Online lecture:
₽ 6,000
90 mins
In-person lecture:
A dive into specific topics of your interest.
One-Off Lectures
6 hrs
78 hrs
₽ 200,000 per one course
₽ 19,000 for a workshop
₽ 19,000 for a workshop
Online mode:
6 hrs
78 hrs
₽ 250,000 per one course
₽ 22,000 for a workshop
₽ 22,000 for a workshop
In-person mode:
The opportunity for in-depth study of key disciplines of the programme.
Individual Modules
Access to all materials and recordings of lectures for self-study
₽ 1,350,000
Self-directed learning (without a tutor):
Access to the whole scope of the in-person training mode from anywhere in the world
₽ 1,890,000
Full course with tutor support:
A flexible study mode that preserves the comprehensive nature of the curriculum content.
Distance Learning
Become a part of our training course
Your pass to the exclusive world of art.
A course where theory becomes practice, and interest turns into a profession.
A course where theory becomes practice, and interest turns into a profession.
Limited spots available
Impresario in Performing Arts
Full Immersion in a Professional Environment, Personal Communication with Masters, and Access to a Closed Community.
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For business inquiries and organisational matters please contact us at info@culture-alliance.center
For business inquiries and organisational matters please contact us at info@culture-alliance.center